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The value of SMS marketing is that you can connect with your customers almost immediately and continue to build brand awareness. Customers receive the messages within minutes of you sending. Build customer loyalty with SMS message marketing. SMS messages have a 98% open rate.

What do guests want to see?

  1. Immediate Rewards with sign up. Guests are more likely to opt-in in exchange for a discount. 75% of people wouldn’t mind receiving an SMS from a brand if they opt-in for the service.

Are your employees tired of spending so much time keeping your CRM updated?

An outdated Customer Relationship Management (CRM) system can be time-consuming and frustrating to employees. Instead of spending time with customers, employees are spending time updating the CRM. Manual data entry can also lead to more errors.

66% of sellers would rather stand in line at the DMV, get stuck in traffic, do jury duty, clean the bathroom, make a trip to the dentist, or even be nagged by their significant other than update their CRM system.

BridgeLogic WiFi offers a platform that takes away the time-consuming manual data entering. The user-friendly software allows you to effortlessly create a custom login page for end-users to sign-in to venue WiFi through email or mobile, customized surveys or social networks (Facebook, Instagram, Twitter…)

WiFi Marketing

  • Gather valuable customer contact and demographic information

The holidays are right around the corner!

Many brick and mortar businesses are starting to promote Black Friday holiday sales. Home Depot stated that they will stretch their Black Friday sales for nearly two months instead of just the one day. Since shopping looks a little different this year, retail companies need to figure out the best marketing strategies to promote their brand this holiday season. Holiday Shopping with your Guest WiFi is a great strategy.

A great marketing strategy is to turn your Guest WiFi into a revenue generating marketing tool that tracks the number of users, retains guest email contact, repeat visits, foot traffic and…


Since the COVID-19 pandemic, more and more people have been remote working from home. Now that brick and mortar places are opening back up, people are anxious to get out of the house.

Remote working from a brick and mortar location provides many benefits such as; change of scenery, fewer distractions, less likely to procrastinate and socialization.

Great places for remote working:

Coffee Shops and Restaurants- Research has shown that a moderate level of ambient noise, such as the quiet chatter of voices or the brewing of coffee can help boost your creativity.

Hotels Lobbies/Bar — Tend to offer a fairly quiet environment with comfortable…


Have you been questioning whether or not email marketing is still an effective and valuable tool for your business?

According to Statista, in 2019, the number of global e-mail users amounted to 3.9 billion and is set to grow to 4.48 billion users in 2024. Some think that Gen Z only uses social media and that email marketing is not as effective. 95% of Gen Zers say that email is essential to their lives and is a factor in their buying decisions.

According to a study by SendGrid and Egg Strategy, 85% of Gen Z members polled had an overwhelming…


Location Analytics also known as Presence Analytics is a key tool for any brick and mortar business to place you one step ahead of your competitors. Gather customer behavior data whether they log into your WiFi or not. This is anonymous data so it is not tracking the demographic information but this helps you to understand your customer behavior which is very valuable information.

Key Data From Location Analytics Includes:

  • Measuring and visualizing footfall of connections, visitors, and passerby’s.

Contact Tracing is the process used to identify those who come in contact with someone who has tested positive for COVID-19 or other contagious diseases. Brick and mortar businesses are contact tracing by having their guests fill out a form with a pen and paper. Some business are taking temperatures and asking for your name and email.

Key Insights

Contact Tracing begins if someone tests positive for COVID-19. Health care officials would then start contacting everyone that had been in contact with that person. A NPR survey on 41 states’ contact tracing efforts found that, on average, a state has 7,324 workers…


As the tourism industry starts to pick back up, hotels reputation management maintains an important focus for differentiation. Online reviews and boosting your customer loyalty are more important than ever right now. Guests are using technology to research what hotels have updated their safety protocols and they are relying on which hotels have the highest rankings and the best online reviews. Your online reputation could make or break you. It’s always good to be proactive on negative reviews.

1. KEEPING GUESTS UPDATED WITH SAFETY PROTOCOLS.

Guests want to know what safety guidelines you have in place to protect them against COVID-19. You can utilize Customer Relationship Management…


Car Dealers can increase revenue by establishing WiFi marketing and analytics solutions to create additional communication channels for potential buyers.

Is your dealership collecting customer data of potential buyers and not just information of purchasers?

Do you know how many consumers walk through your car dealership that do not make a direct purchase?

It’s time to turn your waiting room into a marketing opportunity. Generate leads and increase revenue through your Free WiFi offering.

Data Capture

Grow your customer database with BridgeLogic’s Smart WiFi Marketing and Analytics solutions. …

Jared Cook

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