THE VALUE OF SMS MARKETING — BridgeLogic

Jared Cook
2 min readMar 16, 2021

The value of SMS marketing is that you can connect with your customers almost immediately and continue to build brand awareness. Customers receive the messages within minutes of you sending. Build customer loyalty with SMS message marketing. SMS messages have a 98% open rate.

What do guests want to see?

  1. Immediate Rewards with sign up. Guests are more likely to opt-in in exchange for a discount. 75% of people wouldn’t mind receiving an SMS from a brand if they opt-in for the service.
  2. Happy Birthday message. Send a special offer on your guests Birthday. Everyone loves a Birthday discount!
  3. Exclusive deals. Message special offers to your loyal customers. It’s important to always add an expiration date . Providing an expiration date reminds them they need to use this discount soon. Customer texting surveys indicate that 85% of consumers will redeem a coupon sent via text within one week.
  4. Promote events. Always send within 2–3 hours before the event. Businesses have said to have seen an almost double increase when sending out an SMS to promote a special event.
  5. Promote new product items. Loyal customers love to be the first to know. Offer them the opportunity to be the first to try your new menu items or products.
  6. “We miss you” . If guests haven’t been in within a certain amount of time send them a SMS message offering a discount if they come in this week.
  7. Customer loyalty offer. 10th coffee free or special discounts for VIP guests.

SMS text message marketing is great for short messages or immediate engagement. All of the SMS messages can be automated with BridgeLogic WiFi’s easy to use platform.

Originally published at https://bridgelogicwifi.com.

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