LOCATION ANALYTICS & CUSTOMER BEHAVIOR — BridgeLogic

Jared Cook
2 min readSep 10, 2020

Location Analytics also known as Presence Analytics is a key tool for any brick and mortar business to place you one step ahead of your competitors. Gather customer behavior data whether they log into your WiFi or not. This is anonymous data so it is not tracking the demographic information but this helps you to understand your customer behavior which is very valuable information.

Key Data From Location Analytics Includes:

  • Measuring and visualizing footfall of connections, visitors, and passerby’s.
  • Determining busiest time of day, how many people walk by, when is the best time to run a promotion.
  • Tracking first-time visitors and repeat visitors.
  • Creating customized location reports to analyze data from one-to-many.
  • Determining length of customers visit.

Understanding customer behavior is a very important marketing tool for businesses. Customer behavior refers to an individual’s buying habits, including social trends, frequency patterns, and background factors influencing their decision to buy something. It assesses factors like how frequently customers shop, which products they prefer, and how they perceive your marketing, sales, and customer service offers.

What Businesses Benefit?

Any physical space will benefit from from this platform. All of this can be achieved through your Guest WiFi.

Car Dealerships- Which part of your car lot has the most foot traffic? Is there more traffic in the area for brand new cars or used cars? Monitor traffic flow of passerby’s, visitors and potential customers that have connected to your Guest WiFi. Establish high foot traffic areas of your dealership to determine where to strategically place vehicles.

Restaurants- Location Analytics can determine busiest time of day/month/year and help staff plan accordingly. The platform will also track a first time visitor, return visitors and repeat customer rates. Compare restaurant footfall of multiple locations to determine highest traffic areas.

Retail- How much foot traffic do you get around your location? How many customers are actually coming into your store and how many are actually connecting to your WiFi? How many are repeat customers and how long do they spend in your store? Are they using the coupons that you send out?

Now more than ever, brick and mortar locations need to take full advantage of turning passerby’s into customers. While also strategically staffing for peak times. BridgeLogic’s platform allows you to estimate foot traffic that is passing by, those that have visited, how long and first time or return visit.

Originally published at https://bridgelogicwifi.com on September 10, 2020.

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